Quotenamic use cases: Graphic Design

Automating something as essential to a business as the generation of quotes sounds like a scary thing to do. Many business owners feel uncomfortable at the loss of control. They are concerned about misquoting of jobs and, with many services, there are a lot of variables to consider.

Quotenamic was founded on the principle that going automatic saves businesses money, time and resources and that, just because you’re automating, you don’t necessarily have to take the human element out of the process.

The easiest way to talk about how we do this while protecting the interests of our customers and making sure that their business doesn’t suffer, is to give you some examples.

Over the course of the coming weeks, I’ll profile a number of the different custom quoting platforms that we have put together.

Let’s start with one that I would put at the simpler end of the scale. A graphic design business in Melbourne.

Obviously, there are aspects of this business which are impossible to anticipate when it comes to quoting, large custom jobs and the like. But the bread and butter which are logo design, business card design and letterheads were all pretty straightforward.

With very few variables. The only major variable was if the customer wanted business cards single or double-sided. As this particular designer doesn’t do the printing. That was about it. Here’s how that changed their business:

The vast majority of their enquiries were coming in from their website via a contact us form. All of them were pretty much along the same lines but each and every one required an individual email reply and a PDF quote. The client estimated that it could take anywhere up to 10 minutes to respond to a query.

They were doing, on average, 2-3 of these per day. That’s 2.5 hours a week of wasted time. As a small operation, the business owner was doing the responses herself.

Once we deployed the automatic quoting system on her website all of those quotes were fully automated. She repurposed the time she had been spending fielding emails to put it into marketing on social media.

Each one of those quotes that went out was followed up by a member of the Quotenamic team, the relevant details were collected from the customer and the first thing she knew about most of those enquiries was when she received a completed job order from our team.




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